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The Wooden Spoon

As a made to order bakery specializing in cakes for every occasion, Natalie started her business with a dream and a handmade wooden spoon. We set out to create a distinct visual identity centered around her aesthetic.


Logo & Web Design, Photography

wooden spoon cakes copy.jpg

It all began with a spoon

With a handmade spoon being part of the origin story, we created the logo around a designed spoon that is both unique and artistic to convey the specialized nature of the cakes.

Life is short, eat the cake

We centered the website aesthetic around neutral and muted tones allowing pictures to be the center of attention. Using visual galleries and clean lines, the design shows off the personalization of each cake.

wooden spoon webpage display copy.jpg
wooden spoon web page1.jpg
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