The Wooden Spoon
As a made to order bakery specializing in cakes for every occasion, Natalie started her business with a dream and a handmade wooden spoon. We set out to create a distinct visual identity centered around her aesthetic.
Logo & Web Design, Photography
It all began with a spoon
With a handmade spoon being part of the origin story, we created the logo around a designed spoon that is both unique and artistic to convey the specialized nature of the cakes.
Life is short, eat the cake
We centered the website aesthetic around neutral and muted tones allowing pictures to be the center of attention. Using visual galleries and clean lines, the design shows off the personalization of each cake.