Website design, marketing, and branding agency for East Bay, Walnut Creek, Livermore, Brentwood
The Orange Principle
The Orange Principle offers life and business coaching services for individuals and organizations that want to achieve result-oriented goals. Orange represents a state of balance: between work and life, mindset and action, happiness and success. Our goal was to develop a distinct identity that captured this ethos and targeted their ideal clientele.
Brand Identity, Web Design
Eliminate all unnecessary details
We chose to create a typography logo to communicate strength and balance combined with a simple but memorable use of color.
We used subtle animation throughout the website to encourage continuous scrolling, while striking a balance between the use of celebratory pictures and copy to inspire. Strategically placed Call To Action buttons on every page help ensure potential clients take next steps.