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The Orange Principle

The Orange Principle offers life and business coaching services for individuals and organizations that want to achieve result-oriented goals. Orange represents a state of balance: between work and life, mindset and action, happiness and success. Our goal was to develop a distinct identity that captured this ethos and targeted their ideal clientele.  


Brand Identity, Web Design

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Eliminate all unnecessary details

We chose to create a typography logo to communicate strength and balance combined with a simple but memorable use of color.

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Keep scrolling

We used subtle animation throughout the website to encourage continuous scrolling, while striking a balance between the use of celebratory pictures and copy to inspire. Strategically placed Call To Action buttons on every page help ensure potential clients take next steps.

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