Swedish Candy Factory
As the only Polkagris bakery in the USA, Swedish Candy Factory wanted to rebrand themselves and grow their audience. As part of the Stafford's Chocolate family, we sought to strengthen the brand by highlighting the tradition of quality and craftsmanship resulting in a unique experience for all sweet-toothed fans.
We chose bold and eye-catching colors for their website redesign playing off their most popular flavor of Polkagris. With a focus on growing sales through social media platforms, we created a simple but engaging interface for mobile users.
As part of a cross-channel marketing campaign, we designed multiple pieces of content in both print and digital to engage their audience over a one year period, to capture attention, build trust, and showcase Polkagris, the perfect choice for sweet-toothed fans.
Impressions aren't bought, they're made.
We rebooted their social media presence by creating thoughtful content with a playful twist celebrating the world of candy. Leaning heavily on the uniqueness of Polkagris, we educated consumers with behind the scenes footage of how it's made, while introducing them to new flavors.