Paso Robles Wine Merchant
As a new neighborhood wine shop, bar, and kitchen, Paso Robles Wine Merchant wanted a distinct and descriptive visual identity. With deep roots in the wine community their bottle shop focuses on local, sustainable farmed, and small distribution wines.
Make it simple, but significant.
By making the absence of something as important as the object itself, we used negative space to help bring balance to a wine bottle in a way that causes people to take a second and third look.