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Paso Robles Wine Merchant

As a new neighborhood wine shop, bar, and kitchen, Paso Robles Wine Merchant wanted a distinct and descriptive visual identity. With deep roots in the wine community their bottle shop focuses on local, sustainable farmed, and small distribution wines.


Logo Design

bottle logo 1 copy.jpg

Make it simple, but significant.

By making the absence of something as important as the object itself, we used negative space to help bring balance to a wine bottle in a way that causes people to take a second and third look. 

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