Paso Market Walk
The Paso Robles Public Market Walk is a mixed-use development that will give residents and seasoned travelers the opportunity to convene, relax, shop, and taste the distinctive flavor of the Central Coast. We set out to create a visual identity that was inspired by an urban country aesthetic.
Brand Identity, Web Design, Photography, Marketing Strategy
The Paso Market Walk website was designed to highlight the multiple purveyors, from small scale family owned operations, to a new generation of standouts making names for themselves in food and wine.
We sought to blend elements of contemporary and familiar so the overall feel would engage both tourists and locals alike.
Urban meets Country
The logo was inspired by an urban country aesthetic. By using contemporary and familiar elements we set out to create a memorable and easily recognizable visual identity.