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From the owners of La Taquiza, a Mexican restaurant in Napa that has been in the Michelin Guide since 2009, comes their latest project - Finca. They came to us to design a distinct logo that would capture their philosophy of using fresh and local ingredients.


Logo Design

We chose to incorporate the Apricot Mallow, a flower that is found in northwest Mexico as a nod to their cuisine of northern Mexican style meats.

To balance the delicate nature of the Apricot Mallow we chose a bold font while leaning into a unique sans serif look to communicate the friendly and welcoming atmosphere Finca offers.

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