Downtown Wine District - Paso Robles
The charming and historic downtown of Paso Robles is home to over 25 unique tasting rooms, representing over 200 different wines from all eleven AVA's of Paso Robles. As small production, boutique, and award winning wineries, we worked with the Downtown Wine District on a rebrand to reflect their quality, diversity, and downtown vibe.
Brand Identity, Map
To visually represent the unique offerings of the different Paso Robles wineries and to elicit a downtown vibe we designed a bottle landscape.
With both the local and tourist in mind, we chose typography that was easily recognizable, while acknowledging the deep roots Paso Robles has in the winemaking industry.
The best kind of map is one that leads to wine
As the only urban wine tasting experience in Paso Robles we designed a map to highlight each downtown winery with the tourist in mind. We used colors and icons to help simplify the amount of information keeping it visually engaging and easy to understand.